My family created the Baby be Bright Stroller Light Kit in 2017. It was an idea my husband came up with because our neighborhood doesn't have sidewalks and limited street lights. Previous to the Stroller Kit, I was securing a flashlight to our son's stroller with a tube sock. Needless to say, there was room for improvement.
I let my husband handle the logistics of the product, and I was happy to dive into the branding and design. Once we decided on the name, "Baby be Bright", and confirmed it was available, I began my process for logo designs. This starts with an idea map, where I list out any word or phrase that comes to mind and applies to the product or service. I knew I wanted the branding to be playful, but upscale. Most importantly I wanted it to be colorful since the Stroller Kit has so many LED color options and modes, but still appeal to the purchasers—the parents.