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Tips for custom & affordable, packaging design

3/5/2019

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Picture
NIKTEA designed by: Brandexpert Island Of Freedom
I've always been drawn to products because of their packaging. I am that person who buys wine for the label design, or a shampoo for the shape of the bottle. Though sometimes this has led to a less than thrilling merlot, it's how I operate and how a vast majority of today's consumers do too.

According to an Ipsos poll, ​most Americans agree that the design of a product’s packaging (72%) and the materials used to package a product (67%) often influence their purchase decisions when selecting which products to buy. Package design is seen to be even more important when buying a gift, with eight in ten agreeing that packaging design can influence their gift selection (81%).

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  • Home
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