My family created the Baby be Bright Stroller Light Kit in 2017. It was an idea my husband came up with because our neighborhood doesn't have sidewalks and limited street lights. Previous to the Stroller Kit, I was securing a flashlight to our son's stroller with a tube sock. Needless to say, there was room for improvement.
I let my husband handle the logistics of the product, and I was happy to dive into the branding and design. Once we decided on the name, "Baby be Bright", and confirmed it was available, I began my process for logo designs. This starts with an idea map, where I list out any word or phrase that comes to mind and applies to the product or service. I knew I wanted the branding to be playful, but upscale. Most importantly I wanted it to be colorful since the Stroller Kit has so many LED color options and modes, but still appeal to the purchasers—the parents.
Once I had my list of words and phrases completed, I started some rough sketches.
After doing some additional versions, I knew I wanted to incorporate the rounded letters to tie into the baby market. These letters were also very legible which was important to me. I selected bright, bold colors that would represent the LED lights and make a statement on packaging.
From these iterations the final logo design was completed!
The color palette allowed me to create some really fun, and affordable packaging design that is high-impact. We've had great feedback on the branding (and product) from parents who have purchased our Stroller Kits!
If you're ready to launch a new business or product, and need a logo design or packaging, please reach out!