White Feather Bakers asked me to design a logo for them as they launch their company. They specialize in custom cakes, cupcakes, cookies and granola; and wanted a clean logo that would look nice on their packaging and web presence.
The photo above shows some of the initial sketches I started with before taking the designs to the computer. The following are the top three concepts that I presented to the client. The first column shows the black design on white, and the second column shows the white design on black.
The client selected "Option 2" and we agreed that the black logo on white was the best application as that kept the feather white, and made the most sense with the company name.
Next up was the design of the business cards. I've also put together some simple packaging to see how the logo could live on bags and stickers.