My family is in the process of trying to sell our current house. We plan to move out of state to live with family and save money while our new house is being built. It's very exciting, but also very stressful.
Today something was delivered to our door. My husband brought it in with a puzzled expression on his face. I took a closer look wondering what it was, because it appeared to be a flat, empty box. Well... turns out it was a flat, empty box.
Stapled to the box was a note from a moving company about the services they offered, their experience, and their desire to help our family during this stressful time.
Wow, light bulb moment.
This moving company is one of many in our area as new homes are being built everywhere. They had come up with this extremely creative (and inexpensive) form of advertising to standout from the competition. And it worked, that box is sitting on our kitchen counter as I type this.
A few weeks ago we received a handwritten note from another moving company. They told a short story about being a local, family-owned business. Their letter made a connection with us, and made us like them without doing an internet search to (maybe) see them in the numerous results.
Where am I going with this?
I think every business owner (in every industry) can learn something from these two moving companies. Self-promotion doesn't need to be an expensive billboard or advertising campaign. It can be a personalized letter or creative approach.
Additionally, they didn't wait for the customer to find to them. They knew that people selling their homes are likely short on time. They wanted cut out the "movers in my area" Google search and competition. Will people like me still look them up online? Yes. But they've already made a positive impression.
A small, well-executed flyer about your services (or product) will help you stand out when coupled with showing prospective customers you cared enough to take the time to connect with them. And even better, you saved them time (and stress) on their way to a solution.
Ready to design that personalized communication? Reach out and let's get started!