Edgerton.Life Pancreatic Cancer Foundation is a non-profit on a mission to spread awareness about the fight against pancreatic cancer. Andrew Edgerton was documenting his battle against pancreatic cancer and wanted to help educate others by sharing his story. Sadly, he passed away in 2017. The foundation's leadership is made up of close friends and family of Andrew.

A friend, and client, reached out to me to design the logo for their newest business. She and her husband already own a successful legging company, Legging Army, and were expanding into another retail venture. Their new business "The Beatnik Boardwalk" would be an online store with some pop-up events at local craft fairs.

The Beatnik Boardwalk will sell gold-plated jewelry, hand-crafted soaps, honey, and other holistic items. The gold-plated jewelry is very unique and incorporates items including: hemp CBD leaves, small CBD flowers, coffee beans, shells, and beach themed charms.

I've always been drawn to products because of their packaging. I am that person who buys wine for the label design, or a shampoo for the shape of the bottle. Though sometimes this has led to a less than thrilling merlot, it's how I operate and how a vast majority of today's consumers do too.

According to an Ipsos poll, ​most Americans agree that the design of a product’s packaging (72%) and the materials used to package a product (67%) often influence their purchase decisions when selecting which products to buy. Package design is seen to be even more important when buying a gift, with eight in ten agreeing that packaging design can influence their gift selection (81%).

My family created the Baby be Bright Stroller Light Kit in 2017. It was an idea my husband came up with because our neighborhood doesn't have sidewalks and limited street lights. Previous to the Stroller Kit, I was securing a flashlight to our son's stroller with a tube sock. Needless to say, there was room for improvement.

I let my husband handle the logistics of the product, and I was happy to dive into the branding and design. Once we decided on the name, "Baby be Bright", and confirmed it was available, I began my process for logo designs. This starts with an idea map, where I list out any word or phrase that comes to mind and applies to the product or service. I knew I wanted the branding to be playful, but upscale. Most importantly I wanted it to be colorful since the Stroller Kit has so many LED color options and modes, but still appeal to the purchasers—the parents.

White Feather Bakers asked me to design a logo for them as they launch their company. They specialize in custom cakes, cupcakes, cookies and granola; and wanted a clean logo that would look nice on their packaging and web presence. 

The photo above shows some of the initial sketches I started with before taking the designs to the computer. The following are the top three concepts that I presented to the client. The first column shows the black design on white, and the second column shows the white design on black.