Gale HealthcareA corporate rebrand was requested to move from dark and dated to more welcoming. The goal was to balance technology and human connection. I focused on highlighting the lives of nurses beyond their scrubs, something Gale had not previously done. I created a B2C digital campaign, and a refresh across tradeshow, B2B direct mail and print ads.
The impact was significant, with social media engagement tripling as a result of the new campaign, demonstrating a strong connection with our target audience. Branding, Social Media Campaigns, Advertising, Motion Graphics, Tradeshow & Event Design, Custom Email Design, Marketing Collateral, Video Creative Direction & Storyboarding |
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